Published by Hachette, on Amazon.in and in bookstores across India.

This is such an amazing initiative! This is a great collection of Urdu poetry which has been made accessible to everybody.

— Aditi Rao Hydari, Actor

sauda, jo bekhabar hai

1 / 1: Couplet

sauda, jo bekhabar hai wahi yaan kare hai aish

mushkil bahut hai un ko

jo rakhte hain aagahi

sauda, the ignorant

enjoy the most here

it is difficult for those

who are aware

Mohammad Rafi Sauda (7)

sauda (2)

business, barter, trade

bekhabar (4)

ignorant, clueless

aish (6)

fun, frolic

mushkil (8)

difficult, hard

bahut (20)

too much or many

aagahi (4)

awareness

Theme: Creativity, Philosophy, & Enlightenment (38)

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Featured Themes

Oppression, Rebellion, & Freedom (58)

Life, Learning, & Living (126)

Nature, World & Universe (49)

Home, Country, & Belonging (30)

Hopes, Aspirations, & Dreams (37)

Creativity, Philosophy, & Enlightenment (38)

Love, Passion, and Longing (112)

Heart, Mind, & Memory (65)

Beauty, Charm, & Union (105)

Religion, Reason, & Tradition (70)

Grit, Resilience, & Courage (53)

Miscellany (44)

Quest, Journey, & Destination (53)

Friends, Family, & Community (132)

Loneliness, Separation, & Grief (112)

Voice, Expression, & Language (73)

Alfaaz Ki Mehfil is a curated space for timeless poetry celebrating words, emotions, and the enduring beauty of expression. From classic Urdu couplets to modern reflections, it brings together generations of poetic voices that speak of love, longing, hope, and the human soul.

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sauda, jo bekhabar hai

Featured Shaayars

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Featured Themes